About Us​

Welcome to UP&UP Care​

We empower non-profits and charities to amplify their voice and elevate their impact through strategic and compassionate marketing leadership. Together, let’s turn your vision into action and your message into a movement.

Who Are We​

Founded by Len Rosenthal, a seasoned Marketing and Strategy Executive with a rich background in driving growth for health technology and innovation programs, our mission is to bridge the gap between your noble cause and the community it serves.

Our Mission​

We aim to be your trusted partners in making a difference. Together, we navigate the complexities of the digital and traditional marketing landscapes to foster growth, enhance visibility, and drive meaningful change.

What We Do

Strategic Marketing Planning​
Digital Marketing and SEO/SEM​
Content Marketing and Storytelling
Social Media​
Email Marketing​
Data Analytics and Reporting

Our 6-D Process​

01.

Discover​

Initial Consultation: Engage with the organization’s leadership to understand their vision, challenges, and goals.
Market and Audience Research: Conduct comprehensive research to understand the market dynamics, audience behaviors, preferences, and the competitive landscape.
Assessment of Current Marketing Efforts: Evaluate existing marketing strategies, channels, and campaigns to identify strengths, weaknesses, and opportunities for improvement.

02.

Define​

Strategic Objectives Setting: Collaborate with the organization to set clear, measurable objectives aligned with their mission and impact goals.
Target Audience Identification: Define and segment the target audience to ensure tailored messaging and engagement strategies.
Key Performance Indicators (KPIs): Establish KPIs to measure the success of the marketing efforts and ensure they are aligned with the organization’s objectives.

03.

Design​

Marketing Strategy Creation: Design a comprehensive marketing strategy that integrates digital and traditional channels, tailored to the defined objectives and target audience.
Brand Messaging Framework: Develop a compelling brand messaging framework that encapsulates the organization’s values, mission, and unique value proposition.
Creative Concepts: Conceptualize creative ideas for campaigns that resonate with the target audience and reflect the organization’s brand identity.

04.

Develop​​

Content Creation and Curation: Produce engaging, informative content across various formats (blogs, videos, social media posts, email newsletters) that align with the marketing strategy.
Digital Assets Development: Design and develop digital assets, including websites, landing pages, and social media profiles, optimized for user experience and conversion.
Campaign Planning: Plan detailed execution timelines for marketing campaigns, considering seasonal trends, donor cycles, and key organizational milestones.

05.

Deploy​

Campaign Execution: Launch marketing campaigns across chosen channels, meticulously managing timelines, budgets, and resource allocations.
Cross-Channel Marketing Integration: Ensure seamless integration of campaigns across digital and traditional marketing channels for cohesive brand experiences.
Real-Time Monitoring: Implement real-time monitoring of campaigns to track performance against KPIs, allowing for agile adjustments and optimizations.


06.

Deliver​

Performance Analysis and Reporting: Compile comprehensive reports analyzing the performance of marketing efforts against the established KPIs, providing clear insights and recommendations.
Review and Feedback Sessions: Conduct review sessions with the organization to discuss outcomes, learnings, and areas for improvement.
Strategic Recommendations for Continuous Improvement: Offer strategic recommendations based on campaign performance and market feedback, setting the stage for future marketing initiatives and continued growth.

Why Choose Us?​

Choosing UP&UP Care means selecting a partner who is deeply committed to not just understanding the unique challenges and opportunities that non-profits and charities face but also to creating bespoke, impactful solutions that drive real results. Led by Len Rosenthal, a marketing and strategy executive with a proven track record of success, our approach is rooted in a deep-seated passion for making a difference. We blend innovative marketing strategies with a thorough understanding of the non-profit sector, leveraging the latest in digital marketing, data analytics, and cross-functional collaboration to amplify your message and mission. With us, you gain access to a wealth of expertise, a genuine partner in your growth, and a dedicated team that’s as invested in your cause as you are. UP&UP Care, we don’t just help you reach your goals; we’re committed to helping you exceed them and make a lasting impact.

Would you like to start a project with us?​

Elevate your mission with strategic growth. Explore how we can help.

Contact Us